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Marketing Cluster Lead - Group Marketing

Opportunity: Marketing Cluster Lead – Group Marketing

Location: Turkey, Bursa or Istanbul


Role Purpose:

The role exists to develop and implement a cluster marketing plan, manage and lead the cluster marketing team (if applicable for that cluster), seek input from specialist Marketing teams when required and provide two-way feedback between Cluster management and the Marketing Business Partner.


Key Accountabilities:

The accountabilities and key activities of the Cluster Marketing Lead include but are not limited to:

  • Working with Marketing Business Partner to develop an overall marketing approach and plans in line with Group Marketing and local business needs
  • Implement marketing effectiveness tools and measures in the Clusters
  • Work with Specialist Marketing teams to effectively implement campaigns and initiatives
  • Work with selected external partners within the cluster to implement aspects of the marketing plan
  • Provide two-way feedback between Cluster management and Marketing Business Partner to improve Marketing activities and processes in the Cluster
  • Work with other Cluster Marketing leads on projects and initiatives
  • Jointly plan and manage cluster marketing spend
  • Manage and develop members of the Cluster Marketing team (size of team will vary between clusters)

Education, Qualifications and Experience:

(Essential)

  • Strong marketer with  5 - 8 years’ experience in a B2B environment able to identify the right marketing solutions to deliver commercial objectives
  • Strong skills across all marketing disciplines and strong project management skills
  • Leading a marketing team at a regional or country level
  • Strong relationship building and management skills
  • Excellent communication and influencing skills
  • Effective team player and networker
  • Planning and managing local marketing spend
  • Bachelors Degree in Marketing or a related field

(Desirable)

  • Digital experience with knowledge of social media
  • Marketing qualifications e.g. CIM