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Director of Product Development & Brand Management

Opportunity: Director of Product Development & Brand Management

Location: Charlotte, North Carolina

Role purpose:
The Director Product Development & Brand Development is responsible for the brand portfolio and strategic direction of product development and launch from concept to endless shelf that generates double-digit annual volume growth through innovative programming, new products and superior implementation and merchandising while improving GP as % of Net Sales. P&L review and execution, Initial product cost management, and complimenting customer, inventory, and corporate operations strategy.  

Key Accountabilities:
Essential Functions:
  • Develop existing and new product/program strategies including format, packaging, secondary display vehicles and target costs in conjunction with internal and external resources
  • Lead and manage Product Marketing Mangers on initial sourcing for new products and development of turn over package for purchasing/sourcing including product spec detail 
  • Manage merchandising direction/integrated branded product marketing and team
  • Manage Creative services team, integrated branded design direction and team
  • Manage, recruit and motivate an “A” level staff of Product Marketing and Brand Management professionals.
  • Champion of the Coats brands and products internally and externally through exemplary external and internal presentations. 
  • Actively and regularly interface with Sales, Supply Chain & Strategic Sourcing, Manufacturing, Digital, Customer Service, and Finance for on time new product and new customer launches
  • Expected to lead and develop other relevant departments’ current understanding of trends to translate into growth and profitable opportunities.
  • Responsible for the PD,  Creative Services and Brand Marketing expense budgets
  • Accountable for brand & SKU level profitability
  • Reviews product performance and provides regular reports, interpretation, recommendations, expectation and needs to management team.
  • Attends trade-shows, client meetings, manufacturer visits, and seminars contributing to knowledge base as necessary. 
  • Participates in sourcing, inventory management relating to manufacturing capacity, audits, and testing issues.
  • Provide leadership & support in the ongoing development of accurate product line sales forecast/volume budgets.
Non Essential Functions:
  • Timely and regular attendance is an expectation of performance for all Coats employees.
Physical Demands:
  • Lift at least 20 pounds
  • Bend, stand, reach, and sit for periods of time
  • Ability to make decisions with limited information
Education, Qualifications and Experience:
  • Bachelor’s degree in Marketing or Business Administration. 
  • Related sales or marketing management experience and/or training; or equivalent combination of education and experience.
  • Excellent project management skills.
  • Proficient with financial cost value relationship and perceived value to sell price.
  • Expert with retail math calculations ie; sales turns, sales curves etc.
  • Brand and Product hierarchy and positioning expertise
  • P&L experience
  • Ability to adapt to changing priorities in a fast paced environment.
  • Demonstrated skills in bringing disciplined marketing processes into an organisation.
  • Superior communication and interpersonal skills – Very High EQ
  • Worked in a sophisticated CPG environment and then an entrepreneurial business
  • Worked with an indirect sales organisation/comfortable with customers
  • Previous experience in product development and project management, product design, and sourcing.
  • Advanced MS Office skills.
  • Excellent communication and interpersonal skills.
  • Ability to maintain confidential business and personnel information
  • Action focused
  • MBA
  • Experience with Channel Specific Retail Sales including multi-channel Consumer Marketing; familiarity with POS, NPD, Nielsen, and Retail Link.
  • Experience with International Sales 
  • Dynamic/go-getter personality that will push back against the status quo
  • Familiarity with Licensing Agreements